About Marketing

Let’s start with the hard definition of marketing.

“Marketing is a set of processes by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.” (Philip Kotler and Gary Amstrong, Principles of Marketing, page 5, 15th edition, Pearson)

This definition may seem to be complicated to understand but I hope your understanding of marketing will increase as you read my posts.

If you are interested in knowing all about marketing, you can obtain the “Bible” of marketing: Philip Kotler and Gary Amstrong (2013). Principles of Marketing, 15th edition, Pearson. This book is the basis of all theories we’ve learnt in marketing class. And this portfolio is supposed to reflect my understanding of some points of this book.

You'll marketing


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